Mike Ashton

Chairman

Mike Ashton is a business consultant specialising in the creation and delivery of powerful brands and great customer experiences. He is in demand as a speaker at conferences in the UK, Europe and the USA.

Mike’s extensive corporate experience embraces many globally recognised brands. For 8 years to 2008, Mike was Senior Vice President, Marketing and a member of the Board of Hilton International. Having successfully run the Hilton brand throughout the company’s UK and international operations, Mike was given overall responsibility for the international marketing of Hilton’s entire portfolio of brands including Hilton, Doubletree, Hilton Garden Inn and Waldorf=Astoria.

Mike started his career with Procter & Gamble, spending 8 years in a variety of senior positions before joining Johnson & Johnson as European Head of Marketing for their food casings division.

In 1994 Mike was appointed Head of Sales & Marketing at ScotRail in the run up to rail privatisation and three years later entered the hotel industry as Group Marketing Director of UK leisure group Stakis. Mike joined Hilton when they acquired Stakis in 1999.

Mike has an MBA and is a Fellow of the Chartered Institute of Marketing.